Darkly daring: dramatically gothic lips

Try a dark matt lipstick, but don’t be scary

Unless you are into goth, you wouldn’t look to The Addams Family for beauty inspiration. However, there’s a modern way to go there without alarming anyone on Zoom, and the fresh take at the Max Mara SS20 show makes the case. If you find the requisite black lips intimidating, replace with a less macabre deep burgundy or aubergine. Swap matt alabaster skin for something a little less lifeless – a decent tinted moisturiser will warm things up. Finish with a pastel wash of colour across the eyes. Immediately, everything looks less intense. Morticia would be mortified.

1. Jimmy Choo Seduction Lipstick in Purple Night £50, harrods.com2. Huda Beauty Pastel Obsessions £27, selfridges.com3. Laura Mercier Caviar Mascara £22, spacenk.com4. Smashbox Always On Liquid Lips in Disorderly £19, smashbox.co.uk5. Glossier Skywash Eyeshadow £15, glossier.com

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Read more: theguardian.com